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How I do it

I crunch 10’s, 100’s and 1000’s of data points, using both innovative and traditional research methods, to create meaningful insights. I use varying methodologies depending on the objective of the research. Methods include:

in-depth interviews

focus groups

online surveys

usability testing

desk research

card sorts and IA studies

prototype evaluation

diary studies

customer journey mapping

segmentation

conjoint analysis

choice models